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Divi Scalp and Hair Health Expands Distribution into Ulta Beauty at Target

The brand’s flagship Scalp Serum reportedly sold out in two hours and earned the brand almost $40 million in revenue its first year.

Divi Scalp & Hair Health has expanded upon its partnership with Ulta Beauty as it enters over 500 Ulta Beauty at Target stores and online. Founded in 2021 by influencer and entrepreneur Dani Austin after she experienced her own emotional hair loss journey, Divi first debuted its iconic Scalp Serum, which reportedly sold out in two hours and earned the brand almost $40 million in revenue its first year. Following rapid growth and expansion over the past two years, Divi now offers a wide...

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